Our story
About Sugar Rush
Ireland's artisan baker marketplace
Meet our founder
Hi, I'm Tomás 👋
I'm the 13-year-old behind Sugar Rush Marketplace, and yes, you read that right, thirteen!
I've been a home baker for the last 3 years, ever since I was about 10 years old. Baking started as a hobby in my kitchen, whisking up cupcakes and sweet treats for family and friends.
But in 2023, I took a big step — I got my very first market stall. And that's where my eyes were opened.
Markets are great. The buzz, the customers, showing off your bakes — I loved it.
But I quickly noticed a problem: most markets only happen once a month in most local areas. That meant for weeks at a time, home bakers like me were left relying on social media to scramble for customers just to keep our little businesses going until the next market rolled around.
I kept thinking to myself... wouldn't it be great if there was a marketplace platform just for home bakers?
Not just somewhere to showcase our amazing work — but somewhere easy to use. Somewhere a baker can upload their sweet treats to their own profile menu, like their very own online shop front.
Somewhere customers could browse, order directly from the menu, and pay safely with the security of Sugar Rush.
And I didn't stop there.
I wanted customers to have a voice too. So I created the Tender Section — where customers can post their sweet treat requests.
Need a 3-tier wedding cake? Pop it up as a tender for your county, and bakers in the area can bid on it. The customer gets the best deal, and the baker gets the work. Simple.
Then there was the leftover problem. We all know some markets only come around once in a while, and sometimes you're left with fresh goodies that didn't sell — or maybe you just made too many batches of cupcakes!
Instead of that good food going to waste, I came up with the Grab Bag Section — where bakers can list their leftovers, extras, or unsold items at surplus prices. It means bakers can still make money from goods that would otherwise be wasted, and customers get a sweet deal. Everybody wins!
My goal was simple: bring the customer to you. No complicated systems, no stress — just your own interactive profile where you can manage orders and messages, display the upcoming markets you'll be attending, and run your baking business all in one place.
And here's the best part — you don't even have to be a "baker" to join. Make chocolates? Toffees? Fudge? Any kind of sweet treat — Sugar Rush is for you.
I built this marketplace because I know exactly what home bakers need — because I am one. I hope Sugar Rush gives every home baker out there the platform they deserve.
Now... who's ready to make some dough? 🍰💰
— Tomás Beagáin, Founder of Sugar Rush Marketplace
Trust & Compliance
Every order placed through Sugar Rush is protected, however that baker takes payment: via secure card payment through Stripe — your money is held securely and only released to the baker once you're satisfied, not the moment you check out — or directly via Revolut/bank transfer for bakers who offer it, where you pay the baker straight away and Sugar Rush is never in the payment path. Every baker on the platform must maintain valid Irish food business registration, HACCP-based food safety documentation, and public liability insurance before they can accept orders; see our Food Safety & Allergens statement for what that means for you as a buyer. Reviews are left only by verified buyers on completed orders, under a blind-hold period, so ratings reflect real experiences.
Fair Economics
Sugar Rush charges 0% platform commission on every order, regardless of value. Bakers keep 100% of what they earn — standard Stripe card-processing fees apply to card orders, the same as any other online payment, while Revolut and bank transfer orders carry no such fee at all. That money stays where it belongs: in the hands of independent bakers and the local communities they serve. Full detail in our Platform Fee section.
Irish Roots & Contact
Sugar Rush is built and operated in Ireland, for Ireland — every county, currency, and food safety requirement on this platform is Irish by design, not adapted from elsewhere. If you have a question about an order, a baker's compliance status, or anything else, the fastest way to reach us is . You can also read our full Terms & Conditions and Privacy Policy for the complete picture of how the platform works.